When you work with WordPress there are hundreds of options and templates that you can choose as the basis of work, however choosing a good template for your project is a challenge.
The design of a WordPress Theme should always be clear and consistent with the objectives of your business. Avoid using complex WordPress Theme in their edition and form, sometimes it is better less.
It is an obligation that websites are compatible and visible with different mobile platforms (responsive).
Search WordPress Theme where your content is legible in devices such as smartphone and tablet.
Another relevant fact is that today most of the searches carried out on Google are through Smartphone.
3. Translation + Multilingual Ready
Make sure that your WordPress theme is translation ready and supports multilingual WordPress plugins.
Make sure that you select a WordPress theme that has good documentation and support option.